Brand Philosophy

PVC and aluminum windows and doors have become an integral attribute of private residences, commercial, and non-commercial premises in modern times. Glazing, in turn, serves an important function in the improvement of populated areas and, in addition to aesthetic advantages, offers practical benefits such as thermal and sound insulation, protection from sun and wind loads, and energy conservation.

Osnova represents stability and reliability over the years. The company has been successfully operating in the window market since 2000. Over more than 20 years of existence, Osnova has come a long way from a small firm in Kherson capable of producing no more than 100 windows per day for local customers to a large-scale production unit that delivers its products in central and southeastern Ukraine, with a production capacity of 1200 windows per day.

We always strive to be as clear as possible for our clients and aim for the brand name to evoke only positive emotions in consumers. In 2013, the management of Osnova decided on rebranding, and by February 2014, we introduced a new logo, brand book, and corporate work standards.

In developing the concept, our task was to preserve the best of what the old brand had while adding dynamics and modernity to the new one. We understood the importance of retaining those brand elements perceived by the audience as strengths.

The Osnova brand embodies important ideas:

• Technological innovation
• A new level and quality of work
• Openness and accessibility of the company
• Uniqueness of the product and services
• Image and reputation, shaped over many years in the construction market.

The letter "n" in the Osnova logo stylizes the Window, symbolizing its functional possibilities.